My Work

High-Margin & Luxury Digital eCommerce 

  • Increased website engagement and mobile app downloads.

*Member-exclusive Events

*Drove app downloads and increased sales

  • Developed personalized offers to drive conversion and enhance core product value. 

*Bundles of targeted products, priced attractively

*Retained customer preferences and behavior for optimizing future offers

  • Launched site-wide responsive navigation to optimize ease-of-use, conversion, SEO, future updates, and consistently achieved double-digit sales increases. 

*Optimized product categories and refinements for the returning customer

*Developed quizzes and other engaging experiences



Check out my Linkedin to learn more:
Theresa George


model in black sweater on black and white film

About Me: Theresa George

Theresa George is a true creative force. As a self-taught amateur photographer and painter, she has a unique perspective on the world around her. Through both film and digital mediums, she captures the raw beauty of life and translates it into stunning works of art.

Before pursuing her passion for the arts, Theresa worked in the beauty industry for over two decades, honing her skills as a makeup artist and digital production expert. Her  more than decade-long tenure at Sephora saw her playing a key role in building and maintaining the brand's responsive web design site navigation.

Now, Theresa is embarking on a new chapter in her life, seeking to find herself and follow her heart's true calling. Through her website, she showcases her  love of photography and painting, as well as sharing her personal journey to her true self through art.

If you're looking to make a similar transition in your career or have an opportunity to share, Theresa welcomes you to reach out to her at [email protected]. She believes that each person has the power to chase their dreams and create a life that is both fulfilling and meaningful.

Theresa George

Email:
[email protected]


LinkedIn:
linkedin.com/in/theresa-george-breath-of-life-style

High-Margin & Luxury Digital eCommerce

  • Increased website engagement and mobile app downloads.

*Member-exclusive Events

*Drove app downloads and increased sales

  • Developed personalized offers to drive conversion and enhance core product value. 

 *Bundles of targeted products, priced attractively
*Retained customer preferences and behavior for optimizing future offers

  • Launched site-wide responsive navigation to optimize ease-of-use, conversion, SEO, future updates, and consistently achieved double-digit sales increases. 

*Optimized product categories and refinements for the returning customer

*Developed quizzes and other engaging experiences

SKILLS 

Adobe AEM, Adobe DAM, Brand Strategy, Change Management, Client Relations, CMS, Coaching Process, Content Management, Content Management Systems, Content Strategy, Cross-Functional Collaboration, Cross Functional Skills, Customer Experience, Customer Service, Customer Success, Data Analysis, Data Entry, Data Management, Digital Asset Management, Digital Marketing, Digital Media, Digital Strategy, Editorial, Front-End Development, Google Docs, Growth Targets, Industry Standards, JIRA, Knowledge Acquisition, Leadership, Marketing Strategy, Merchandise Management, Merchandising, Microsoft Office, Microsoft Office Suite, Microsoft Suite, Office Administration, Online Content, Online Marketing, Online Publishing, Onsite Search, Personalization, Prioritization, Product Development, Production Process, Product Launch, Product Management, Project Management, QA, Regulatory Compliance, Responsive Web Design, Smartsheet, Sales Growth, Search Engine Optimization, Site Optimization, Sharepoint, Teamwork, Technological Innovation, Testing, Training Programs, UAT, User Experience, User Interface Design, Web Content, Web Development, Web Projects, Web Projects, Web Publishing, Web Publishing, Website Administration, Website Optimization, Web Strategy, Workfront 

WORK EXPERIENCE 

Sue Fisher King • San Francisco, CA Full-time Nov 2023- Present

Optimize sales, loyalty, and retention through exceptional service, thoughtful curation, flawless web order fulfillment, and order support.

Interior Design Consultant

  • Interior design/ home decor sales (designer/ to the trade and consumer including special orders/ custom orders) to add beauty and style to any space.
  • Hand-picked/ exquisitely curated luxury home goods with a focus on artisinal quality European imports.
  • In-store Merchandising, Customer Service for both brick-and-mortar and Ecommerce Sales, Web Order fulfillment.
  • Change Management for upcoming store location move to Fillmore Street; streamlining processes and improving client experience and leveraging client and employee/ industry feedback and insights.

Sephora • San Francisco, CA Full-time April 2004 - March 2023 

Site Production Team: Deliver optimized site experiences and launch products, categories and functionality.

Associate Digital Content Producer • March 2015 - March 2023 

• Built and maintained a responsive website design for Sephora to increase conversion and engagement, prioritizing monthly updates to support initiatives such as the 15% Pledge for Black-owned brands. 

• Optimized new product, brand, and category launches to increase online and store sales, launching up to 20 brands per year and 50-100 SKUs per week. 

• Developed new categories and refinement dimensions for hair and skincare products, partnering on merchandising strategies for trendy categories like Wellness, Intimate Care, and CBD, while collaborating with internal merchant groups to analyze product line performance. 

• Aligned with site marketers on Crosscap marketing calendar evergreen slotting and seasonal placements to optimize the website and new launches to enhance paid media ROI, influencer and coming soon review seeding, and conversion. 

• Utilized a variety of digital media tools including Oracle ATG CMS, Adobe AEM DAM, Smartsheet, Workfront, and Crosscap for content management, project management, and site content updates.

• Improved new product launch process using Syndigo/PxM product information management tool for enriching and launching products and mass updates to SKU/page attributes, media, and copy. 

• Supported front-end web development through UAT, collaboration and troubleshooting/ bug fix tracking for new systems (Syndigo Product Information Management tool, various versions of Oracle ATG/ BCC) and site features and functionality. Identified and helped resolve critical issues for important roadmap projects. 

Assistant Digital Producer, Skincare • September 2012 - March 2015

Site Production Team: Deliver optimized site experiences and support store digital in critical projects like Skincare IQ.

Key Projects: 

Sephora Skincare IQ- Data Analysis and Project Management/ Product Development Management for pilot and US + Canada all store rollout/ Site Production Process Change Management and Training

• Enhanced product attribution data for Skincare IQ launch to raise skincare market share by 3%, collaborated on Skincare Glossary with Sephora Education department to provide customers with education on skincare products. 

• Partnered with IT, product management, and education departments to deliver Skincare IQ experience on Sephora.com to increase online sales and improve customer experience. 

• Trained colleagues on Skincare IQ algorithm and led change management for new skincare copy formatting and SEO improvements to improve search rankings and increase sales. 

High Profile Brand, Product, Site Experience and Category Manager for Skincare/ Website Optimization for Conversion-Generating Promotions

• Launched 50-100+ skincare SKUs/week with a focus on merchandising initiatives to drive sales growth. 

• Planned and optimized GWP and sample setup to drive sales and conversion for special launches and seasonal trends, refreshed sample sort options 1-2 times/week to increase sales and customer satisfaction. 

• Project managed conversion-generating events like sale on sale and holiday categorization, revamping site merchandising placements to align with seasonal marketing, supporting omni-channel business results through enhanced experiences on all platforms. 

• Used Oracle Endeca to boost/ bury and created search redirects to strengthen sales/ drive traffic to key produtcs, brands, and categories. 

Senior Beauty Consultant and Data Analyst • April 2004 - September 2012 

Client Services: Grow loyalty and promote client engagement and retention by offering best-in-class beauty advice and order support.

• Developed and executed training programs for up to 50 new beauty consultants each month, ensuring they were fully equipped to provide exceptional product consultation and customer service during the holiday season. 

• Supervised the development of new beauty consultants, providing coaching and support to ensure they met company performance goals and standards. 

• Maintained at least 100 daily contacts with clients through calls and emails, reinforcing the company's commitment to client service goals and service level agreements. 

• Assisted in training Los Angeles-area store beauty consultants on identifying complexion and color correcting concerns, recommending products, and providing exceptional customer service. 

Key Project: Product Development for Sephora Skincare IQ diagnostic system

• Partnered with Education and Product Management departments to analyze/formulate initial logic and update skincare product attribution, resulting in the creation of the Skincare IQ diagnostic tool with Scentsa to drive sales. 

• Analyzed data and optimized over 1200 products from 60 brands, creating enhanced quiz functionality, iterating logic to deliver a modern, accurate and engaging experience for in-store clients. 

• Successfully incorporated store skincare specialist feedback before the full rollout of Skincare IQ in Fall 2012.